Ferrari Owners Group

FOG - A Retrospective

It began in August 2009 when Joe Keon made a post on the internet inviting other enthusiasts to join him for a drive. Five strangers, united by an eagerness to exercise their cars in the myriad of back roads in Marin County, showed up for the inaugural drive followed by a relaxed breakfast before returning home. Every two weeks thereafter, the group reconvened, the same place, the same time, for a FOG drive and breakfast. Word spread rapidly amongst friends, acquaintances, and the numerous other automobile organizations in the area. A website was established and members began to regularly receive dedicated emails to coordinate events that quickly grew in size and scope. Organized drives have always been at the core of the experience; new initiates are often astounded by the sight and sound of twenty or more Ferraris touring “in formation.” At the breakfast following each back country drive, stories are shared and new friendships forged, many lifelong bonds have been established in the community.
This is the summation of the diligent efforts of founder Joe Keon, and a few members who have taken the time and made the effort to help organize events, cultivate a unique atmosphere, and form the strong social nucleus that unites a highly diverse group. FOG sought to provide a calendar of driving, motorsport, and social events throughout the years for its members, and to reinvigorate the concept of a formal car organization. In the span of just a few years, 400 Ferrari owners in the Bay Area and beyond have joined the ranks of FOG. There have been over 250 FOG drives to date and the group attracts the gazes of onlookers everywhere it goes…




Organized Drives




Million Miles Driven

Ferrari Owners Charitable Foundation (FOCF)

Driven To Make A Difference

With a desire to harness the spectacle of a pack of Ferraris traveling the road together, and give back to the San Francisco Bay Area community at large, Keon founded the FOG Rally in 2011. It was imagined to be an extended FOG drive that would last a full weekend. Fifty FOG members would come together to share in the passion for Ferraris, tour some of California’s most iconic roads, and raise funds for charitable causes about which the members were enthusiastic. In 2013, Keon founded the Ferrari Owners Charitable Foundation, a 501 (c) (3) organization, to administer the Rally. The inaugural FOG Rally benefitted Opportunity Impact, a San Francisco-based charity that provides after school literacy support, tutoring, academic counseling, and mentoring for San Francisco’s most disadvantaged youth.
In 2012, the FOG community partnered with Bay Area-based Blue Planet Network, an international organization that provides clean-water solutions to impoverished regions. Their technologies and long-term implementation resolve not only basic public health concerns but open critical opportunities for youth and adults alike. In 2014, the FOG Rally partnered with Make-A-Wish, Greater Bay Area. The relationship has lasted 6 years and enabled numerous FOG members to participate in wish-granting experiences. The FOG Rally became the single largest external fundraising event for Make-A-Wish in the nation. Having raised over $2,000,000 for charity since its inception, the FOG Rally has proven to be a powerful means for raising funds and awareness for worthy charitable causes in the San Francisco Bay Area. In reflection of the past half-decade, the friendships seeded from FOG extend far beyond the commonality of owning a Ferrari. The powerful camaraderie of this tightly knit group has had a positive cascading effect on the lives of the individuals and families involved, and indeed, upon the communities they inhabit. In this spirit, we are driven to make a difference.




Major Events


Partner Charities


Dollars Raised